Ep 6 Strategies to Generate More Referrals for EMDR Intensives

I’m Carolyn Solo, an LCSW EMDR clinician and the Future Template Parent podcast host.

In today’s episode, I want to dive deep into the significance of referral sources when expanding your EMDR practice.

Referral sources are crucial in attracting more EMDR intensives and understanding the different types can make all the difference.

Let’s start by categorizing referral sources into hot, warm, and cold.

Among these, hourly clients prove to be the most effective and efficient.

To leverage referral sources effectively, it’s important to identify three clients who are a perfect fit for your practice and have responded well to EMDR.

These clients should already be familiar with your services and understand the benefits of EMDR.

Instead of simply selling EMDR as a modality, provide them with a comprehensive rundown of why an intensive session is more effective than their hourly sessions.

Highlight the advantages and outcomes they can expect from investing in intensives.

To optimize your approach, start by conversing with these clients and offering them the option of intensive sessions initially rather than jumping straight into full-blown intensives.

This will not only help you gain confidence and expertise with the intensive model but also allow you to compare it to the Disney Fastpass experience.

Offering longer yet more effective half-time intensives can increase your referrals and build your practice and credibility.

Consistency and honesty are key when implementing intensives.

Schedule your sessions after a specific date and focus on talking to only three clients who feel comfortable with the idea.

This approach allows you to practice with individuals already committed to the concept, ensuring a smoother transition.

Pitching intensives to current clients may come with costs, but it’s crucial to remember that it’s not a sleazy upsell.

It’s simply an option that some people will be interested in and some may not.

Research on intensives supports this idea, so offering these services to support their ongoing work can be highly beneficial.

Regarding referral sources, hot leads refer to therapists who trust and appreciate your work.

These referrals can come from both EMDR and non-EMDR therapists and serve as a way to overcome sticking points and accelerate progress in therapy.

By offering additional services that complement their work, you’re not poaching their clients but providing a supportive resource to help them overcome challenges and return to regular therapy smoothly.

I’ve had great success with this approach, receiving numerous referrals from therapists who have seen the value of establishing a strong referral network for EMDR services.

It’s important to establish connections with other EMDR therapists in your area as well.

They might have their specialties and niches, and by networking with them, you can tap into their resources and potentially receive valuable referrals.

Additionally, this informal peer consultation network can provide invaluable insights and support when working with intensives, which differ from weekly EMDR sessions.

While building referral networks, it’s essential to be mindful of potential dual relationships.

People who know and trust you are more likely to recommend your services to others, and clients who have experienced your intensives can become excellent referral sources themselves.

Lastly, cold leads refer to providers you don’t have an established relationship with.

These could be therapists you need to become more familiar with, professionals on your professional listserv, or individuals who work with populations that could benefit from intensives.

When reaching out to these individuals, emphasize how intensives can benefit their clients and themselves.

For example, if you work with the perinatal and postpartum population, you could connect with local healthcare professionals and explain how intensives can benefit nurse practitioners and midwives working with pregnant individuals with trauma histories.

Research shows no contraindications between pregnancy and EMDR, making it a potential game-changer in their practice.

By highlighting the benefits for clients and practitioners, you increase the likelihood of receiving referrals directly from these professionals.

In summary, establishing a strong referral network for EMDR services is incredibly valuable for therapists and practitioners.

By nurturing relationships with hot leads, warm leads, and even cold leads, you can significantly enhance the success of your EMDR practice.

So, make it a priority to build a solid network of referral sources and watch your practice thrive.